About your Brand and Competitors

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When I watched one of the episodes of Sean McCabe, called “Make Your Competitors Irrelevant”, I felt that I went through a lot of these questions as well before. Since ages I want to start a podcast, but I was asking myself a few questions over and over again:

  • Should I do it in German or English, as German is my native language and I might not be able to sometimes really express what I wanted to?
  • Should I do it under my beyond tellerrand brand or should I use something else (I was planning to run it under twumble, which I have registered and trademarked since years)?

For the first question I find enough pro and contra and I think in the end it is connected to the second question.

To answer the second questions a lot of things come into play. Do I want it to be connected with my brand? Does the content I produce fit to the brand I created with the other things I am doing under the brand? Many arguments of Sean are valid, if you want to strengthen your brand.

I also like what Sean says about competitors and community.

Community is the gathering of people with similar interest. It’s the partnering up of people who do similar things. You can’t ever have that, if everyone you see is a competitor to you.

Very true in my opinion. Thanks, Sean.