I know Joshua Davis since 2001, when I met him the first time at Flash Forward in Amsterdam. I am always happy, when he comes back to my event and gives a talk. In Berlin he was back with some of his latest projects. One of the messages he transports through his talks is something like
The work you put out there, is the work that people hire you for. So, if you put out shit, people hire you to do shit.
Tobi Lessnow, aka Baldower joined the beyond tellerrand family 2013, when he suggest doing Sketchnotes in Music and it has grown into being part of beyond tellerrand at every event. His latest track, “Weird Shit”, which he made from what Josh said in his talk in Berlin, proves, that he not only plays a bit of music and samples random quote into it to use it as kind of lyrics. I think Tobi completely got this message out of the talk by Josh and also made a great song out of it. Crazy, yes, but if you know Joshua, than you see that it perfectly fits ;)
Yesterday I published a blog post over there at the beyond tellerrand blog in which I summarise how I work on marketing for beyond tellerrand without having a budget for this. Next to this I took three examples of friends, who run a magazine, wrote a book and own a product and explained how they use their own community as a marketing tool.
Arrived back from Melbourne yesterday, where I took photos at A Day with Shopify in Melbourne. I had a fabulous week in Australia and a great time meeting people I know and I got to know. A great end to a great year with wonderful people all around.
When I met Vitaly Friedman for the first time really, I was on a road trip with him to the New Adventures Conference in Nottingham. I can’t remember if we met before, or if that was really the first time, but this definitely was a time, where we got to know each other, being locked into a car for two or three days with five people. We had very intense discussions and I remember, that we chatted a lot about ideas we had and much, much more.
Later in 2011, I ran my very first beyond tellerrand in Düsseldorf and Vitaly was a speaker. That lead to Vitaly and me starting Smashing Conference in 2012 and me being the chair of the Smashing Magazine supervisory board nowadays. So yes, there is a strong connection and I admire Vitaly’s passion for what he does – though it can be difficult sometimes to be passionated as he is :D
Smashing Magazine Redesign and Relaunch
Though I haven’t been part of the whole redesign process, I have been at a couple of meetings, where we worked on it, sat down with Markus and Vitaly quite some time to brain storm many things and come up with new ideas or suggestions. I have seen how much attention to detail the whole process was having and how many times things have been changed to improve things or the user. Not only when it came to design or usability decisions, but also when it came to responsibilities for certain tasks after the relaunch or content-decisions concerning new features of the website. Andy Clark started working on the redesign and later Dan Mall took over. Many other people where were involved and the whole site is not yet finished, but very usable already. A lot of people criticised the usage of red as main color, so Smashing listened and added an option to switch to white for example. There are many hidden features, little details and cats to be found. Play around with the new website and report bugs or suggest new things on GitHub or via email.
Smashing Magazine always was a place, were content had the main focus. But a Magazine like Smashing needs to also earn some money to be sustainable. Up until now ads were one thing to do this, even though people behind Smashing Magazine never were huge fans of ads at all. Of course, there are books and the Smashing Library and when starting Smashing Conference, another source of income was established, but certainly – as you ever ran an event – none that is anything like a money making machine. So, how could a Magazine make money to pay their authors, their team and everybody involved, but move aways from showing ads to their readers?
Many meetings, emptying brains over paper and digital note taking apps, finally Smashing Membership is here. I remember sitting at a coffee shop (it was a cocktail bar actually) with Markus and Vitaly, brain storming about which tiers should be created for members, how they could be packaged to be attractive and how to make it a no-brainer to become a Smashing Member. Discussing all this, the main subject we always came back to was, to get the existing Smashing community to actually become a real community with real benefits of being a member and feeling like being part of Smashing more than just paying for the content. It is hard to explain, but I am sure, and I actually know, that Vitaly and the rest of Smashing Magazine are working hard on making this happening. Creating a membership experience within the whole Smashing ecosystem.
The new design – Ugly? Good? Bad? Unusable? Great Usability?
Surely like with everything that is new and were people, for years, are used to a way something is, a new design of the website you always read and loved to visit is something crazy. You first impression is either Wow … great! or the complete opposite with Fucking hell! What is this?!. And I certainly understand this. But what if, instead of puking a quickly written ”That sucks” into the comments or on Twitter, you give it some time, let it rest, and then make a constructive about it? Make way more sense and might even change something into a direction you like. Right?
Don’t forget also, that this is just a start of a new website and it is not printed or set in stone, which means, things change over time. This new website certainly is far from being perfect and reading preferences are always a matter of taste. As is the reception of design. People responsible for this website worked damn hard on this and they want to make it a good experience and joyful. And with constructive critics you can actually help improving, what is not perfect yet. I myself have to say I do like the approach of it, I like the courage in trying something different and not do yet another standard website, where everybody is complaining about the website, looking all the same with no fun and joy anymore.
Therefore, I’ll give it a try. I use it, make notes of what I think is not good or what I personally don’t like and give these to Smashing. I am sure they gonna listen and check every single suggestion and comment of you.
I am using iA Writer for all my writing since years now. I love it. It does what it has to do, it gives me the chance to focus on writing and I run my website with Kirby, where I use Markdown for my texts, which iA Write supports as well.
Yesterday they released a new duospace font to be usable with iA Writer and while reading their release article about it, I caught myself thinking “It’s not much of a difference to the monospace font, is it?” and wasn’t sure, how this could be a big thing. I updated my iA Writer and – hell – it is a difference. I mean, if I show you a text with the monospace font, you close your eyes, I switch to duospace and you open your eyes, you maybe would say that nothing changed. But if you go into your preferences and change it back and forth, you can see and feel the difference.
When I brought this website back to life nearly exactly two years ago, I had thought about it a lot. I questioned myself and though, if anything I was writing would be read by anyone or is of the slightest interest. But Jeremy Keith and others have given me confidence and also a reason to write what I do from time to time here: I am writing it for myself and share it with whoever is interested to read it.
Therefore I know what it means, when someone continues to do this for 10 years, like Harry Roberts does. I am happy to read this as Harry turned into a really good friend during the past 4 or 5 year and I have the highest respect for what he did since he has spoken at beyond tellerrand in 2013.
Well done mate and on for another 10 years at least! … but wait … when your blog is 10 years old, did you start blogging in the age of 10 then?!
I have about why I run beyond tellerrand in Munich in January 2018, about what drives me, why Munich and why January. In short it is, because I was looking at the German map and thought ”Hmm … there is Düsseldorf and Berlin, maybe I can also try to get beyond tellerrand to the south and have people in south Germany, Austria, Switzerland and maybe Italy look beyond the tellerrand”. I have chosen January, because I loved attending the New Adventures Conference, when it took place for three years in Nottingham in January 2011–2013. I loved the idea of meeting interesting people at this event and kick off the year together right after those lazy days around Christmas. In the first year we rented a van and drove to Nottingham with 5 or 6 people in the van. I loved it!
Now I try to take this spirit, not only by inviting Colly, who ran New Adventures Conf, but also by trying to find a great mix of topics for you. Wanna have a look about what’s already announced? Ok, here we go:
I also love to make connections and, if possible, have a reason to invite someone next to being a great speaker with something to say. This connection here is clear, as I mentioned in my post on the beyond tellerrand blog: Simon was the head and heart behind New Adventures, which took place in January, which I loved so much.
When I was on my daily round on Instagram, I stumbled over lovely stop motion movies created by a woman from Egypt. Her name is dina Amin and I directly had to contact her. I asked, if she ever has spoken at events like mine and she said, she did in Egypt and was happy to have a look at what I was doing. We had a Skype chat and I explained the concept and we chatted about what she does. We had a lovely conversation and I highly recommend checking out dina’s Instagram and/or Vimeo account to see how beautiful her work is. Fingers crossed that everything with her visa will be easy!
I usually wait a some time until I invite people back to beyond tellerrand. Not because I don’t like to have those people back every time, but to make it more interesting for the attendees and to not always have the same faces on stage. If people come back, I ask them, if they have new content. I was sure Nadieh Bremer would not disappoint and I love the way she speaks about data visualisation. It is visually appealing, technically top level, presented in a charming way with beautiful slides – always worth watching her at any event.
Responsive Web Design
With the roots in the Web Community and having the Web still as main theme, beyond tellerrand of course wants to serve, who want to learn and hear about new things, best practices and tips and tricks from the field. Surely Vitaly Friedman is one of the best people you can get for this. Not only with his expertise as long time editor in chief of Smashing Magazine, but also with his many, many workshops and trainings he was running during the last couple of years. So, if you are interested in hearing about New Adventures in Responsive Web Design, be there. Furthermore, if you want to dive deeper, Vitaly is giving a full-day workshop on Monday 15th with the title Smart Responsive Interface Design Patterns.
Email? What is interesting about email? you might think. I have to admit, if I’d not know Mark Robbins and his talks, I’d think the same. But he completely surprised me and taught me what an interesting topic that is. Technically and from a designer’s point of view. So if you wonder, what is possible with email, like building a fully functional shopping card into an email fro example, this is the talk that is going to be for you.
A topic that, if possible, I always want to cover at any of the beyond tellerrand events. I think it is extremely important and a topic we tend to forget easily about when being under time pressure, having to finish a project or when it comes to budget discussion. That is wrong and people like Marcy Sutton do a great job in reminding us about it. This time she is speaking about Radically Accessible Internet Applications and I am sure, I will be there to watch it.
I myself have a background in graphic design and I am honoured about the fact, that I am able to invite some of my heroes to my own events. In November, at beyond tellerrand Berlin, I was so happy and delighted to have Paula Scher speaking. In 2015 Chip Kidd was my guest. Now I am happy to have Stefan Sagmeister back in the family. I love meeting with and chatting to Stefan, whenever I can and I love listening to his talks.
Harry Roberts is going to be the first person who has spoken at btconf in Düsseldorf, Berlin and Munich. When I invited him for the first time in 2013, he was only 22 and still employed. Quite some changes happened in his life since then and I am always completely sure that he is going to deliver a high quality talk. Next to a talk – most possibly about performance – he is giving a full-day workshop called Front-End Performance: Building Faster Websites which is already well booked … so don’t wait too long, if you want to attend his workshop.
Robotics and Future Technologies
If you ask me, where I met Carla Diana for the first time, I have to admit, I do not really remember, but I think it was at one of the Flash on The Beach events of my friend John Davey. I always wanted to invite her to come and speak and am happy, that she now is coming to the first edition in Munich. I love her little book Leo the Maker Prince, I want to be friends with Simon and Curi and I am looking forward to have a glimpse into the future with Carla.
SVG and CSS
I think there is one person you think of, when hearing those to terms together … SVG … CSS … correct: Sara Soueidan is back and the good news is, that we most probably don’t have to fight for her visa this time, as she already has one. I am going to make sure to cool her down before she goes on stage, so that she maybe speaks a bit slower, but you know, it is her excitement, her joy of speaking about what she loves to work with and therefore I am more than happy to have Saran back on stage at beyond tellerrand. Next to a talk, Sara packed a full-day workshop about SVG into her suitcase. Well booked already, but you can use the chance to learn about SVG from someone who really knows he shit. ;)
Bastian Allgeier, the mastermind behind Kirby, gave a full-day workshop in Berlin for everybody who wants to learn about Kirby or who is already experienced in Kirby. This workshop in Berlin was the one that was sold out first … just saying. Right now Bastian and his team are working on the new version of Kirby and I am sure, there is a lot of stuff that you want to hear about in Munich …
… and even more
If you look at this wide variety of topics, I ask you: is that cool? That is beyond tellerrand and I am totally looking forward to January already. There are even three more people I have to announce, which I will do soon, but if the above is not worth already attending, I don’t know what you are waiting for.
There are only 56 days left until the first edition in Munich takes place and other than in Düsseldorf or Berlin, where I can fit 500 people, the venue in Munich only holds up to 400 people. 270+ tickets are already gone. So don’t wait too long and reserve your seat.
For the forth time I had the pleasure of inviting 500 people to Berlin once more to celebrate beyond tellerrand in Berlin. It was a great joy and I am thankful that everybody ad the event was so nice and helped creating a wonderful atmosphere.