My Thoughts after “State of the Browser 2025”
I have spent the last three days in London. To meet a few friends, but mainly to attend State of the Browser. While I have been there, I took a few photos at the event. I also had few thoughts while I was attending. Not only did I meet people I knew and was happy to see them again, I also met many new people for the first time and had lovely conversations.
To being able to do this it needs someone to invite people to an event like that and be a host. Dave Letorey and the rest of the team did a fantastic job here and they created a friendly atmosphere in which people really enjoyed themselves. I times like these, it is a gem to being able to attend events like that and in order to keep them alive, we not only need you to get tickets and attend, but also partners that sponsor those events. Only then those events, like SOTB, ffconf or the many other lovely conferences and festivals, organised by individuals or small teams, can survive.
Sadly I see at the moment that all of those events suffer from lack of sponsors. Companies focus on big events with thousands of attendees or create and run their own conferences. And often they could simply do this and support these small events, as they often are not asking for a lot of money.
In contrast to the big events, where you might be able to reach more people, those grassroots community events offer high quality conversations. Their attendees are often passionated about what they do and if they speak to someone, they really want to do so and are honestly interested and not just passing by to be stopped at your booth to maybe check your service or product. If they speak to you, the offer honest and deep feedback. They care.
Those events usually also set a high focus on diversity and inclusiveness. That means, even though you may think that instead of the option to reach 5000 people you only reach 250 or 500 people, you can be sure that those groups of people you reach at the community events are diverse groups offering a diverse feedback also.
Often sponsor packages for those events also already start at €500 – like for my beyond tellerrand events – and where this might not seem much for the company or agency sponsoring to get their name and logo listed, for such events it makes the difference.