I still believe that, if done well, sponsorships offer benefits that go beyond easy-to-measure performance metrics. While anyone can buy more visits, sponsorships are forged with a mutual understanding that both parties can benefit from each other’s reputation. Conferences, community events, open-source software, and a plethora of creative endeavours (many of which inspire critical thought) only exist because of the generous support by organisations that believe in the value of affiliation. Let’s hope that spirit outlives our obsession with the measurable.
I can’t say more, but I totally agree to this!