Why Are You Not Attending Events Anymore?

What do events/conferences/design festivals/younameit mean to you? I'd be interested in a conversation.

Speaking to a lot of event organisers recently, one issue is one they all share these days: less and less people attend their in-person events. But why?

❓ Are people generally not seeing the benefit of attending in-person events anymore?

❓ Is going to events not affordable for individuals and/or companies anymore (travel, accommodation, food and ticket add up)?

❓ Do people think that virtual events and workshops are equally working for them as in-person conferences and workshops?

❓ Is the networking aspect these days unimportant (fostering the existing network as well as growing it and meeting new people)?

❓ Do people simply don’t know and hear of especially smaller, independent events anymore (since social media is scattered all over the place, building smaller bubbles of interest and most of the platform dictated by the algorithms to be seen)?

❓ Is Covid still something why you don’t attend events?

I am honestly interested in learning about this. Why? At any of the events I attend (or run myself) people are full of praise afterwards, absolutely happy that they have been there. So why are events these days so hard to sell to people?

It would be great to hear you. No matter if you still attend events or if you stopped or never actually went to events – let me know why and I post the outcome here (or if you prefer, also on Linkedin).